We’re proud to reveal the winning design of the second-annual Festival Poster Competition, “Framed by the Love of Film” by UK-based designer Ollie Boyd. A prolific graphic designer, his design was inspired by by the Festival’s tagline, “…because everybody loves movies!” With its bold use of color and a familiar, welcoming expression, the design whimsically captures a universal love for film and elicits the affection associated with discovering a new favorite movie. The Chicago International Film Festival, which exists to celebrate the art of cinema and the diversity of perspectives it offers, invites filmmakers and film-goers alike to discover that same affection over fifteen incredible days of premieres, events, conversations and panels.
Boyd had this to say about his original design:
“I’m absolutely thrilled to have had my design chosen as the official poster for the 52nd Chicago International Film Festival. Its a great honour to follow in the footsteps of some of the amazing artists that have created posters for the festival over the years. My own design was inspired by the work of Saul Bass who also produced poster designs for the festival in the past.When deciding on a concept for the design I knew I wanted to create something simple that could be used across lots of different mediums. My first thought was to use a pair of hands ‘finger framing’ the festival logo to emphasise the screen aspect of the design. From there I realised I could adapt that idea to emphasise the LOVE aspect of the tagline (Because everybody loves movies) and use the popular Heart/hand silhouette to frame the logo instead. My hope is that it expresses the passion that not only filmgoers have for movies but also the passion filmmakers have as the festival is a celebration of both.”
The winning artwork will be featured throughout the 52nd Chicago International Film Festival, as the primary visual for this year’s events. Passes for the Festival, October 13-27, are now on sale. Pick yours up here, or become a member for the best access.